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Social Media Image Sizes Cheat Sheet for 2021 [Infographic]

We’ve put together a handy infographic (below) for both business and personal profile image sizes on major social media sites like Facebook, LinkedIn, YouTube, Pinterest, and others. With this infographic, you’ll never post the wrong size again! You’ll be set to outshine your competitors and bring more eyeballs to your brand.

The need for strong social media presence has soared in 2016 and will only increase in prominence in 2021. This is why you need to keep up to speed with your business / brand / personal profiles, and to optimize them with the right images to represent you!

Social media platforms are always optimizing and refreshing their user interfaces. In the process image sizes and formats keep changing too, so to keep you all updated we have “The 2021 Social Media Image Sizes Ultimate Guide”

Below, you can find out what are the best image sizes for each social network and the image types to use. Apart from the heavyweights like Facebook and YouTube, we’ve added some more niche but hugely popular social media platforms such as TikTok, Twitch, or Medium.

Also, this graphic displays specific dimensions and we have also added some very quick tips and insights to help you make your mind up on what photo to use on what social media platform.

Good luck & happy social media image optimizing! 🙂

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Social Media Image Sizes Guide 2021

Get your social media platforms optimized with the right image sizes and stand out from the crowd. From Twitter and Pinterest to Instagram and Facebook image sizes, we have the complete guide right here in one clear infographic! We have even added two Chinese Social Networks – Weibo & We Chat!.

With the ever growing need to have a strong social media presence for your business / brand / personal profiles, it’s so important to optimize them with the right images to represent you.

To help you get the most out of your social media profiles, we’ve produced an infographic  “The 2019 Social Media Image Sizes Guide”  that tells you the best image sizes for each social network and image types, and to make certain that you’re up-to-date with social media platform optimization. This graphic will be constantly updated, so if the networks change their formats, we will be the first to show it in this graphic.

Not only do we list the specific dimensions, we’ve have also added some very quick tips and insights to help you decide what photo to use in what platform.

Along with the mobile revolution, the demand for social networking has probably taken the world by storm!
Whether it is for a business or a brand or a personal profile, there is a growing need to stay active on social media sites.

You are probably reading this article because you are looking for ways to optimise your social media presence.
And you would agree that images have a strong bearing on the way your social media profile is perceived or remembered!

But, with so many social media platforms, how do you remember the various image size optimisation guidelines?

A cool tip is to bookmark this blog post and the related infographic to stay updated with any changes to the social media image size optimisation rules.
In this article, we lay out a 2015 brief guide to social media image sizes or dimensions for the top social media websites.

Facebook logo

Source: Statista

Facebook has 2.45 billion monthly users make it the #1 biggest social media network in the world.

Image Sizing Advice for Facebook

Cover Photo: 820 x 310 pixels (a preferred maximum file size of 100 KB)
You can edit and add creative images as your cover photo that represents you or your business in the correct sense. – Appear on page at 820 x 310 pixels
– Anything less will be stretched.
– Minimum size of 399 x 150 pixels.
– Smartphones display as 640 x 360
– For best results, upload an RGB  / JPG file less than 100 KB.
– Images with a logo or text maybe best as a PNG file.

Profile Picture: 180 x 180 pixels
Unlike the cover photo, which only appears on your Facebook page, your Facebook profile picture will be seen on your page, on posts where you comment, on the timelines of others where you post messages, in search results of Facebook’s Open Graph and so on. In short, it represents you at most places on the largest social networking platform.

Shared Image: 1200 x 630 pixels
You can engage your friends or business followers in meaningful conversations by sharing useful images on your Facebook timeline. These will appear in the news feeds of your friends and followers. Check this post for more information on image sizes for Facebook

Shared Link: 1200 x 627

Image Guidelines:
– Recommended upload size of 1200 x 627
– Square Photo: Minimum 154 x 154px in feed.
– Square Photo: Minimum 116 x 116 on page.
– Rectangular Photo: Minimum 470 x 246 pixels in feed.
– Rectangular Photo: Minimum 484 x 252 pixels on page.

Facebook will scale photos under the minimum dimensions. For better results, increase image resolution at the same scale as the minimum size.

Event Image: 1920 x 1080 px
Image Guidelines
– Facebook will scale down to minimum dimensions: 470 × 174 pixels.
– Shows in feed: 470 × 174 pixels.

Highlighted Image: 1200 x 717 pixels
Image Guidelines
– Will appear on your page at 843 x 504 pixels.
– Choose a higher resolution at that scale for better quality.

Linkedin

Source: Social Media Today

46% of social media traffic on B2B company websites comes from LinkedIn.

Image Size Optimisation for LinkedIn

Personal Background image: 1584 x 396px

Standard Logo: 400 x 400 pixels

Profile image: 400 x 400 pixels
– Recommended between 400 x 400 & 20,000 x 20,000 pixels
– Minimum 200 x 200 pixels
– 10mb maximum file size / JPG, GIF or PNG files only

Linkedin Brand / Company Pages Image Sizes

Background image: 1536 x 768px
Recommended:1536 x 768 pixels.
Minimum size of 1192 x 220.
Maximum 4MB.
Appears as 1400 x 425 pixels.
Image types include: PNG, JPG or GIF.

Standard Logo: 400 x 400px
Image Guidelines
– 400 x 400 pixels recommended
(300 x 300 minimum and resized to fit).
– Maximum 4 MB (Square layout).
– PNG, JPG or GIF.

One of the two brand logos that you should be uploading to LinkedIn is the business logo. This is the bigger of the two and is going to show up right next to your brand name on your LinkedIn homepage. This image also appears in the “Companies you may want to follow” section, so the more enticing the photo, the more likely the followers!

Business / Career Cover Picture: 974 x 330 pixels

Image Guidelines:
Minimum 974 x 330 pixels.
Maximum 2 MB.
Landscape Layout.
PNG, JPG or GIF.

At the top of this page sits a banner that is bigger than any of the other images on LinkedIn. You can use this space to choose a picture that speaks to your company in order to attract some great potential employees.

Square Logo: 60 x 60px
Image Guidelines
– 60 x 60 pixels (resized to fit).
– Maximum 2 MB.
– PNG, JPG or GIF.

This is the brand image that shows up when your company is searched. Make sure you use something recognizable to your brand to make sure customers know which company they want to click on.

Business Banner Image: 646 x 220 pixels
Image Guidelines
– Minimum 646 x 220 pixels.
– Maximum 2 MB.
– Landscape Layout.
– PNG, JPG or GIF.

Banner images is one of the newest and most prominent of the images that you can use on LinkedIn. This image appears when a user visits your brand’s homepage. Since this image is located on your homepage it’s likely the visitor is actively searching for your brand, so use this opportunity to reel them in with a great image.

Standard Logo: 400 x 400px
Image Guidelines
– 400 x 400 pixels recommended
(300 x 300 minimum and resized to fit).
– Maximum 4 MB (Square layout).
– PNG, JPG or GIF.

One of the two brand logos that you should be uploading to LinkedIn is the business logo. This is the bigger of the two and is going to show up right next to your brand name on your LinkedIn homepage. This image also appears in the “Companies you may want to follow” section, so the more enticing the photo, the more likely the followers!

Twitter

Source: Pew Research

Around one-in-five U.S. adults (22%) say they use Twitter.

Twitter Image Sizing Tips

Profile Photo: 400 x 400 pixels / Displays at 200 x 200 pixels (a maximum 100 KB file size)

It is often said that the “first impression is the last impression”!
Your Twitter profile picture is your main identification mark that will be visible to everyone. It will be visible on your home page, on the Twitter stream of your followers whenever you Tweet and so on.
Since it represents you or your brand, the image should be of the highest quality.

Header Photo: 1500 x 500 pixels (a maximum 10 MB file size)

You can use an eye-catchy, creative image for your high-resolution header photo on your Twitter profile page. As a business, your Twitter page header photo should be in sync with your logo, tagline and brand.

In-stream Photo: 440 x 220 pixels (a maximum 5 MB file size for photos and 3 MB file size for animated gifs)

You can post up to four pictures along with your tweets on this platform. For every in-stream picture, an image link is created, which takes up the Twitter character space. You simply need to maintain the 2:1 ratio of the images which can be reduced to a smaller version to effectively fit your follower’s stream.

Instagram

Source: Oberlo

Instagram generates more than 4X more engagement than Facebook.

Instagram Image Sizing Rules

Profile Picture: 110 x 110 pixels

Photo Size: 1080 x 1080 pixels

Video to Stories: 750 x 1334 pixels

On Instagram, you can upload a video to your timeline or share it to Instagram stories. The correct size to use will be determined by where you publish it.

The maximum duration of the video should be 10 seconds.

Photo Thumbnails: 161 x 161 pixels
For all types of Instagram images, you need to maintain an aspect ratio of 1:1. So, all your images will appear in square dimensions. You need to take special care with the image quality because limited text content is shared on this platform. It is more about the pictures and visuals!

Pinterest

Source: Pinterest

89% of U.S. Pinners log on to get inspiration in their path to purchase.

Recommended Image Sizes for Pinterest

Profile Picture: 165 x 165 pixels
A Pinterest profile picture may not be as important as that of Facebook or Twitter profile pictures. However, you still need to use a nice one. After all, anyone who arrives at your board or pins through the keyword search will probably have a look at your profile too.

Board Display Image: 222 x 150 pixels
Use eye-catchy images for posting on the relevant Pinterest boards.

Pin Sizes: a width of 238 pixels (with scaled height)
Though these are the dimensions for your Pinterest pins, expanded pins will have a minimum width of 600 pixels. You can post larger images (as only the width is fixed, while the length can be scaled further up) for better engagement and more re-pins or likes.

YouTube

Source: Statista

2 billion people use YouTube every month.

YouTube Image Sizing Guidelines

Channel Cover Picture: 2560 x 1440 pixels (for desktop), 1855 x 423 pixels (for tablets), 1546 x 423 pixels (for smartphones), and 2560 x 1440 pixels (for TV)

The sizes are optimized for the different platforms as YouTube videos are often streamed using any of the above-mentioned platforms. Also, the video channel cover image should tell your viewers more about the kind of videos that they will probably be able to view on your channel.

Video Uploads: 1280 x 760 pixels

You know that YouTube is a video sharing site and not an image sharing one. So, you need to maintain this resolution (about 16:9 aspect ratio) for the videos that you upload.

Snapchat

Source: Oberlo

More than half of all U.S. internet users aged 15 to 25 use Snapchat.

Image Size Optimisation for Snapchat

Geofilter: 1080 x 1920

All photos taken in the app are 1080 x 1920. Custom geo-filters must be created in this size to be applied properly on a photo taken within the app.

When designing your filter it’s important to keep in mind:

  • The filter must 1080 by 1920 pixels with a transparent background (.PNG)
  • It must be under 300KB in size
  • Snapchat suggests you only use the top or bottom 25% of the screen so Snapchatters can still see their original picture behind your filter

I’d also recommend testing your filter with multiple images to make sure it looks great in all situations. It’s great to experiment with your filter over a mix of light and dark photos.

Templates

If you’d like a little assistance with the design or even a little inspiration, Snapchat has a set of templates available in Adobe Photoshop or Illustrator format, which can be downloaded here.

The templates cover a range of events from weddings to parties and events. No matter what you’re creating a filter for you’ll probably find one close to your needs in this set.

Tumblr

Source: Dustin Stou

Tumblr has a total of over 452 million blogs.

Optimisation Rules for Tumblr Image Sizes

Profile Image: 128 x 128 pixels
You can use a good looking square profile picture that visually represents you or your business on Tumblr. It will appear on your profile page, next to the button to “follow” you when someone lands on your page and as thumbnails next to your posts in your follower’s feeds.

Image Posts: 500 x 750 pixels
You can post images with up to 10 MB file sizes (except for animated gifs which should not be more than 1 MB). You can thus upload really high-quality pictures for your Tumblr posts.

WeChat

Image Size Optimisation for WeChat

Profile Photo: 200 x 200 pixels

– Square Image – Recommended  200 x 200 pixels. JPG, GIF, or PNG.
– For best results, upload an RGB
– Images with a logo or text maybe best as a PNG file.

Article Preview Header: 900 x 500 pixels

The article preview header image spans the top of your account post. It’s quite larger than the other article preview thumbnails images, so you have much more room to be creative with this picture. Since it will probably be the first place a visitor’s eyes will fall, these images tend to be the most captivating.

– Recommended 900 x 500 pixels.
– Maximum file size: 2 MB.
– JPG, GIF, or PNG.
– For best results, upload an RGB
– Images with a logo or text maybe best as a PNG file.

Article Preview Thumbnail Image: 400 x 400 pixels ( Displays at 200 x 200 pixels )

Article Preview Thumbnail is uploaded but does not need to appear in stream in published articles

– Square Image – Recommended 400 x 400 pixels.
– Minimum file size: 200 x 200 pixels.
– JPG, GIF, or PNG.
– For best results, upload an RGB
– Images with a logo or text might be best as a PNG file.

Article Inline Image: 400 px x Any size px

Displays at a width of 400 pixels, but higher resolution is recommended.
– Maximum file size: 2 MB.
– JPG, GIF, or PNG.
– For best results, upload an RGB
– Images with a logo or text might be best as a PNG file.

In addition to ‘Social Media Image Sizes Cheatsheet‘, we’ve also written a ton of useful guides across topics ranging from social media growth strategies all the way to how-to guides on ways to earn money online via social platforms. For more, check out our recommended reading list below.

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